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Programmatic Direct Platform: pros and cons of a fundamental trend

Reading time : 2 minutes

Luciana Uchôa-Lefebvre, from JDN, has written an article discussing the advantages and disadvantages of merging SSPs and DSPs. On this occasion, André BADEN SEMPER, co-founder & CEO of Nexx360, shared his perspective on this emerging trend.

To access the full article (in french), click on the this link.

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