août 29, 2023

Prisma Media and M6 optimize their revenues with server-side bidding

Prisma Media and M6, two major advertising players in France, have chosen to enhance their programmatic activity by adopting the Nexx360 server-side bidding solution.

This strategy offers numerous advantages, including reduced latency and increased revenue, while overcoming usual limitations through an agnostic and 100% transparent solution.

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