On the occasion of the official launch of Nexx360 in the UK, the Exchange Wire media took the opportunity to take a closer look at the benefits of this cloud solution.
- The use of the cloud increases web performance, avoiding any latency problems. The use of minimal bandwidth also increases competition between monetization partners, thus maximizing revenues; and the « bid throttling » feature, which streamlines the number of requests sent to keep only those with revenue-generating potential, enables publishers to reduce their carbon footprint.
- In addition to being a plug & play solution, the platform is no-code by design. Publishers no longer need to call on their own technical teams, and can even ask Nexx360 to develop new functionalities. Nexx360 is agnostic and conflict-free. A comprehensive dashboard with real-time data is available to customers.
| « Today’s programmatic market is increasingly challenging for publishers who need to balance revenue generation while providing a good experience for people using their websites. At the same time, there is increasing pressure to reduce the carbon emissions associated with digital advertising. The development of cloud-based technology enables us to offer an efficient, flexible, and transparent solution; publishers already using the platform are seeing solid results, including fast page downloads and increased SSP revenues. » André Baden-Semper, CEO & co-founder of Nexx360 |
