Leading a digital media group means managing multiple, and sometimes conflicting priorities: boosting audience, increasing revenue, keeping up with fast technological change, complying with data privacy regulations, achieving energy efficiency, and so on.
Nexx360 was designed as a response to this complex landscape. This technology platform was developed to optimize interactions between all players in the programmatic advertising ecosystem: partners, SSPs, DSPs, internal systems, data lakes, ID solutions, and more.
One of the major benefits of Nexx360’s server-side integration is the elimination of page load latency. Unlike client-side setups, where ad calls are made directly from the user’s browser, Nexx360 centralizes ad requests on a server. The result? Pages load without being slowed down by advertising calls, preserving both the user experience and SEO performance.
A content publisher’s long-term success is closely linked to strong SEO performance. Indeed, page load speed is part of Google’s Core Web Vitals, which were integrated into its search algorithm in 2020. So, a smooth user experience is essential to maintaining solid organic visibility.
Traditionally, publishers limited the number of competing SSP partners to avoid overwhelming user browsers and slowing down their websites. However, this limitation disappears with server-side integrations. Publishers can engage as many programmatic partners as they wish without affecting site performance. By increasing competition, they maximize the chances of selling each impression at the best possible price.
In addition to partner diversification, Nexx360 includes advanced solutions to optimize interactions between publishers and their programmatic partners. For instance, each ad request is automatically adapted to the format and technical specifications of each partner, ensuring seamless and reliable data transmission.
Nexx360 is a plug-and-play SaaS solution designed to simplify the integration and management of programmatic partners. Connecting to new partners takes just a few clicks, with no coding required. Giving teams more autonomy and freeing them from time-consuming integration tasks.
And it doesn’t stop at display. From a single omnichannel platform, you can manage multiple formats: web, audio, video, DOOH, native, and CTV. Making daily tasks significantly simpler and faster.
And because publishers’ needs evolve quickly, Nexx360 continually develops new features in direct response to customer feedback. From a strategic point of view, this flexibility makes it easier for programmatic players to respond to market changes.
In the programmatic ecosystem, exchanges are still dominated by a few major players. Not always transparent and sometimes even favoring their own subsidiaries. Nexx360 offers a radically different approach, built on three key values: independence, neutrality, and data confidentiality.
A detailed, user-friendly dashboard provides publishers with a clear view of the bidstream: which partners were called, what responses were received, and what revenue was generated. This transparency helps identify optimization levers for more informed decisions.
Nexx360 isn’t a SSP, DSP, or even an ad server. It is an agnostic technology designed to seamlessly connect all players in the ecosystem and foster fair competition, helping publishers unlock their full revenue potential.
Built exclusively on European cloud infrastructure, Nexx360 is desgned around privacy and committed to the highest standards of data protection. With clear and strict rules, Nexx360 helps publishers stay compliant and confident in an ecosystem that calls for greater openness and reliability.
Today, 80% of browsing happens on our phone, with thus, many connections relying on mobile internet (3G/4G/5G), which is up to 3x more energy-intensive than fixed-line internet (like Wi-Fi or fiber). Over time, client-side programmatic advertising has become much more energy-consuming, especially with the increasing number of AdTech players. By shifting bidding processes server-side, Nexx360 drastically reduces the energy consumption.
Thanks to bid shaping and geotargeting features, programmatic players can significantly reduce waste. Throttling focuses on requests that are likely to generate revenue, avoiding unnecessary calls. At the same time, geotargeting excludes countries where the ad is not intended to be shown.
