The trusted third party to support the programmatic evolution of online content publishers
The trusted third party to support the programmatic evolution of online content publishers Reading time : 3 minutes In 2023, the media specializing in AdTech topics have repeatedly pointed the finger at the risks associated with structuring the programmatic revenue market. At issue: dependence on old technologies (cookies, for example), the complexity of value chains […]
Nexx360 featured in New Digital Age’s news Roundup
Nexx360 featured in New Digital Age’s news Roundup. Reading time : 3 minutes New Digital Age presents various noteworthy developments in the advertising industry, highlighting some strategic partnerships and industry innovations. Among these developments, New Digital Age shares the recent expansion of Nexx360 in the UK, exposing publishers to this innovative approach to server-side programmatic […]
Discover the vision of various experts in the field, including Nexx360, on the transformations of the sector.
Discover the vision of various experts in the field, including Nexx360, on the transformations of the sector. Reading time : 3 minutes The renowned AdTech media mind Media asked several experienced professionals from the ad tech industry (Criteo, Equativ, Weborama, Ogury, DoubleVerify, etc.) for their perspective given the major changes the market is experiencing. “We […]
Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach
Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach Reading time : 2 minutes Discover the exclusive interview of André BADEN SEMPER in the specialized adTech media Adzine. He describes the Nexx360 cloud platform and the various advantages it offers programmatic players: Using the cloud for greater efficiency: minimizing the bandwidth required for […]
In 2024, new advertising stacks will offer publishers greater efficiency, control and simplicity
In 2024, new advertising stacks will offer publishers greater efficiency, control and simplicity Reading time : 2 minutes By André Baden Semper, CEO of Nexx360 2024 should see an acceleration of the transformations initiated last year by publishers in programmatic and adstack. To anticipate the disappearance of third-party cookies, players are adopting, integrating and testing […]
4 Tips to Help Publishers Optimize Their Revenues
4 Tips to Help Publishers Optimize Their Revenues Reading time : 5 minutes A few years ago, server-to-server bidding emerged to address some negative effects of header bidding, particularly concerning ad loading speed and user experience. While this integration is already adopted by the most mature players in the market, some are still evolving their […]
Bid Throttling: why publishers need to optimize their programmatic request volume?
Bid Throttling: why publishers need to optimize their programmatic request volume? Reading time : 5 minutes In recent years, the number of advertising requests has surged, attributed to various factors such as the widespread adoption of header bidding, the proliferation of players, and the overall growth of the market. The functioning of this ecosystem tends […]
How publishers are filtering their programmatic partners
How publishers are filtering their programmatic partners Reading time : 1 minute Nicolas James from Minted has penned an article discussing the recent trend of Bid Throttling, a practice aimed at filtering ad requests sent to programmatic partners. Various technologies, including Greenbids, Hubvisor, Mediasquare, and Nexx360, offer solutions in this domain. Read the full article […]
Nexx360 expands internationally
Nexx360 expands internationally Reading time : 2 minutes The French company, which only began marketing its SaaS platform in 2022, has decided not to limit itself to France, but to expand internationally, offering its services in various European countries and beyond. As a reminder, Nexx360 Programmatic Cloud enables the various players in the digital advertising […]
Prisma Media and M6 Optimize Their Revenues with Server-Side Bidding
Prisma Media and M6 optimize their revenues with server-side bidding Reading time : 1 minute Prisma Media and M6, two major advertising players in France, have chosen to enhance their programmatic activity by adopting the Nexx360 server-side bidding solution. This strategy offers numerous advantages, including reduced latency, increased revenue, while overcoming usual limitations through an […]