The 16th edition of the “Salon de la Presse” took place on December 6–7 at the New Cap Event Center in Paris. The event brought together all types of press and media organizations.
It was a great opportunity for Nexx360 to showcase its Programmatic Cloud solution and the positive impact it has on carbon footprint.
Nexx360’s Presence
Nexx360 was one of 16 exhibitors featured in the “La Régie au Futur “space. A section dedicated to the latest innovations in advertising technologies. This area continues to grow, reflecting the shift from print to digital distribution. Other notable exhibitors included DK, Magellan, Adrenalead, and more.
Nexx360 Programmatic Cloud, in video
During this key event for the news industry, Nexx360’s co-founder André Baden Semper was interviewed to present Nexx360 Programmatic Cloud : a European plug & play alternative that optimizes yield, performance, and carbon footprint.
This solution drastically reduces bandwidth consumption (divided by 30) and client-side connections (down 78%). A concrete response to deep-rooted challenges in adtech.
To better understand how it works and what it means in terms of CO2 savings, check out the presentation by Claire Murgue, Marketing Manager at Nexx360, during the workshop: “How to reduce your website’s carbon footprint while improving yield and performance.”
