mars 17, 2023

Nexx360 Programmatic Cloud: the solution chosen by Sud Ouest to optimize its advertising strategy

Florian Poulain, who has been responsible for digital revenues and monetization at Groupe Sud Ouest for the past ten years, recently spoke about his experience with the Nexx360 Programmatic Cloud solution.

In this 4-minute video testimonial, he explains how the solution helped him add numerous monetization partners in a very short space of time, without marring the web performance of his various websites. He also sees other benefits in the solution, such as rapid, risk-free testing and bandwidth optimization on his pages.

As a reminder, Nexx360 Programmatic Cloud is a Plug & Play solution that enables the various players in the digital advertising market (such as AdTechs and publishers) to exchange information in the cloud, enabling them to work together profitably, efficiently, agilily, and transparently.          

Florian Poulain’s testimonial is an example of how Nexx360 Programmatic Cloud can help newspaper publishers maximize the value of their advertising inventory while optimizing page load times.

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