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Very impressive server performance in terms of speed, efficiency, energy impact, and ecological footprint! Everything is interconnected.
Nexx360 has a win rate of around 8% for display ads. It has become a significant player in our Adstack.
We have observed an increase in revenues on almost all SSPs, some of which are very significant: for two of our partners we increased revenues by almost nearly 50%.
We have seen some partners spending more server-side, without cannibalizing client-side revenue, providing incremental revenue for us as a business.
What we do with our client-side partners, we do it in an even simpler way on the server-side with Nexx360.
We have better CPMs. Which is not insignificant considering our volumes.
By default, every time we have a new inventory to start, we are going to plug Nexx360. Sometimes, it’s going to be the first bidder plugged with Google to start the monetization of the inventory.
Nexx360 seemed to us the appropriate solution to reconcile the growth of our programmatic CPMs, the maintenance or even optimization of our web performances and the loading time of our pages.
We have seen impressive results in terms of display speed, yield, and ecological impact. We are delighted to continue this collaboration with the addition of new features while retaining control and independence with our wrapper.
Aside from plugging them in, there’s nothing else to do. We just need to collect the revenues.
We’ve loved the flexibility and ease of use of Nexx360, especially in terms of testing. Gaming is volatile in the publishing world compared to traditional publishers, so we often test various partners to determine if they’re effective partners, and Nexx360 has allowed to do this at a more rapid pace without the need of any engineering work.
I would definitely recommend Nexx360 for everyone interested in testing server-side header bidding, or at least to challenge their current server-side header bidding partners.
When we multiply the sources of demand for the same SSP platform (client-side and server-side), we do not observe cannibalization or negative effects. On the contrary, these integrations increase uplift because we accentuate the competition.
Anytime there is an issue, the support team at Nexx360 is second to none; jumping on ad-hoc calls to help troubleshoot and optimize, and even working directly with our demand partners to ensure effective monetization.
We rapidly accelerated the integration of new partners over a relatively short period: we had 6/7 partners a few months ago, and we’ve increased to over twenty in a year. Nexx360 allows me to add and test partners very easily and without risks.
Nexx360 has allowed us to in-house server-side. It has been key for us because we like to master the technology we use.
We’re stepping up our server-side integrations with Nexx360, which will be our source of integration with compatible SSPs, to prepare for our future in an ecosystem without third-party cookies.
For the weight of a single partner, you can connect to dozens of platforms. This allows us to accentuate competition while limiting the impact on web performance.
The fact that the dashboard and the business model is very transparent is also reassuring. We don’t have any trust issues with Nexx360.
It’s a solution that represents in a way, the future. It’s the new generation of header bidding solutions.
A third-party, neutral and agnostic technology that allows us to monitor.
What we loved about Nexx360 was their simple integration: adding it as a client-side bidder and letting them handle the complexity of server-side.
Nexx360 also has the great advantage of not offering a monetization solution, unlike the GAFAMs.
Nexx360 is a start-up: we can talk to them on a daily basis, unlike the Gafam platforms which are much less flexible technically..
Nexx360 makes it very easy and risk-free to add partners and test them because there is no impact on the performance of our sites.
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