André Baden Semper was interviewed by German media outlet W&V. On this occasion, he discussed the following topics:
Server bidding
Server bidding is a process that leverages the cloud to run advertising auctions. This technique reduces bandwidth usage and enhances web performance. Bid requests are consolidated into a single client-side call, while subsequent partner requests are handled server-side. This approach also applies to programmatic video.
Key advantages
Benefits include faster page loading times. Which positively impact SEO and help reduce the carbon footprint for both publishers and users. As well as the transparency, agility, and control provided by a no-code, conflict-free solution.
Who uses it
Server bidding is adopted by a wide range of players: publishers, broadcasters, telcos, adtech companies, and more.
Nexx360’s expansion in Germany
Nexx360 already serves several clients in Germany and is currently in discussions or trial phases with many others. At last month’s d3con event, Click Performance presented a relevant case study.
Commercial challenges
Given the wide range of challenges Nexx360 addresses, the company’s key commercial priority is to identify the specific needs and pain points of each client in order to tailor its solution as effectively as possible.
