Reduce your carbon footprint
and become a player in the ecological transition!
It's time to face reality!
Although programmatic players are aware of the situation, they find it difficult to implement sustainable practices, for fear of seeing their revenues impacted.
Controlled Cloud-Based Interactions
Thanks to the transition to server-side, it is now possible to implement a concrete solution that enables a significant improvement in carbon impact, without compromising revenues.
Although programmatic players are aware of the situation, they find it difficult to implement sustainable practices, for fear of seeing their revenues impacted.
Thanks to the transition to server-side, it is now possible to implement a concrete solution that enables a significant improvement in carbon impact, without compromising revenues.
Relocate your exchanges!
The connections needed to display advertising now take place in the cloud, an energy-efficient environment compared to the mobile world we live in (3G, 4G, 5G).
÷30 DATA CONSOMMÉE
Limit yourself!
Publishers can streamline the ad requests sent to programmatic partners, keeping only those that have the potential to generate revenue and thus limit waste.
Every action counts!
- Use eco-responsible data centers.
- Minimize call weight.
- Plug in an ultra-light adapter and lighten your wrapper.
How can you reduce your website’s carbon footprint while improving yield and performance?
Claire MURGUE, Head of Marketing & Sales
Press Fair 2022
Comment réduire l’empreinte carbone de votre site internet tout en améliorant le yield et la performance ?
Intervention de Claire MURGUE, Responsable Marketing & Sales au salon de la presse 2022