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4 Tips to Help Publishers Optimize Their Revenues

4 Tips to Help Publishers Optimize Their Revenues Reading time : 2 minutes A few years ago, server-to-server bidding emerged to address some negative effects of header bidding, particularly concerning ad loading speed and user experience.   While this integration is already adopted by the most mature players in the market, some are still evolving […]

Nexx360 Launches Europe’s First Programmatic Cloud

Nexx360 Launches Europe’s First Programmatic Cloud Reading time : 2 minutes Nexx360 introduces its European Programmatic Cloud, revolutionizing the landscape of digital advertising. This Auction House empowers programmatic players to overcome traditional header bidding obstacles, maximizing yield without compromising webpage loading speeds while reducing their carbon footprint. Several renowned European media brands are already benefiting […]