G-XLREMSRW8N

Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach

Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach Reading time : 2 minutes Discover the exclusive interview of André BADEN SEMPER in the specialized adTech media Adzine. He describes the Nexx360 cloud platform and the various advantages it offers programmatic players:    – Using the cloud for greater efficiency: minimizing the bandwidth […]

In 2024, new advertising stacks will offer publishers greater efficiency, control and simplicity

In 2024, new advertising stacks will offer publishers greater efficiency, control and simplicity (Nexx360) Reading time : 2 minutes By André Baden Semper, CEO of Nexx360 2024 should see an acceleration of the transformations initiated last year by publishers in programmatic and adstack. To anticipate the disappearance of third-party cookies, players are adopting, integrating and […]

4 Tips to Help Publishers Optimize Their Revenues

4 Tips to Help Publishers Optimize Their Revenues Reading time : 2 minutes A few years ago, server-to-server bidding emerged to address some negative effects of header bidding, particularly concerning ad loading speed and user experience.   While this integration is already adopted by the most mature players in the market, some are still evolving […]

Bid Throttling: why publishers need to optimize their programmatic request volume?

Bid Throttling: why publishers need to optimize their programmatic request volume? Reading time : 2 minutes In recent years, the number of advertising requests has surged, attributed to various factors such as the widespread adoption of header bidding, the proliferation of players, and the overall growth of the market.   The functioning of this ecosystem […]

10 Reasons to Activate Nexx360’s Server-Side (Infographic)

10 Reasons to Activate Nexx360’s Server-Side (Infographic) Reading time : 2 minutes Header bidding quickly won over publishers who, in order to make the most of it, connect to numerous SSPs with the aim of selling their inventory at the best price. However, these solutions are mostly integrated on the client side, meaning that auctions […]

Nexx360: A Programmatic Solution Combining Agility, Autonomy, and Partner Integration Ease

Nexx360: A Programmatic Solution Combining Agility, Autonomy, and Partner Integration Ease Reading time : 2 minutes To get the most out of header bidding,publishers connect to various SSPs with the aim of selling their inventory at the best price. However, integrating these dozens of partners into their wrapper can be challenging. Depending on the chosen […]

Nexx360: server-side enables SEO-friendly programmatic

Nexx360: server-side enables SEO-friendly programmatic Reading time : 2 minutes Header bidding quickly gained popularity among publishers who, to make the most of it, connect to various SSPs with the goal of selling their inventory at the best price. However, these solutions are mostly integrated on the client-side, meaning that auctions take place in the […]

Nexx360 launches AdImpact: a chrome extension for Header Bidding bandwidth analysis

Nexx360 launches AdImpact: a chrome extension for Header Bidding bandwidth analysis Reading time : 2 minutes Nexx360, the cloud-based programmatic solution, announces the launch of AdImpact, a Chrome extension available for free. AdImpact provides publishers with various metrics related to header bidding, including the SSPs called, the requests made, and the identified bandwidth passing through […]

For a transparent, responsible, and sovereign technological future 

For a transparent, responsible, and sovereign technological future Time reading : 2 minutes As the rules of major platforms, especially non-European ones, predominantly shape the web, the debate on digital sovereignty from a state perspective is regularly reignited. Recent European regulations such as the GDPR (General Data Protection Regulation), DMA (Digital Marketing Act), and DSA […]

How publishers are filtering their programmatic partners

How publishers are filtering their programmatic partners Reading time : 2 minutes Nicolas James from Minted has penned an article discussing the recent trend of Bid Throttling, a practice aimed at filtering ad requests sent to programmatic partners. Various technologies, including Greenbids, Hubvisor, Mediasquare, and Nexx360, offer solutions in this domain. To read the full […]