Adrenalead and Nexx360 join forces to enable server-side Web Push notifications monetization
Adrenalead and Nexx360 join forces to enable server-side Web Push notifications monetization Reading time : 2 minutes Adrenalead, a MarTech solution supporting publishers in their audience loyalty and monetization strategy, and Nexx360, a server-side programmatic platform have teamed up to provide publishers with optimized access to programmatic chain players for monetizing their inventories through ‘Web […]
10 Reasons to Activate Nexx360’s Server-Side (Infographic)
10 Reasons to activate Nexx360’s server-side (Infographic) Reading time : 2 minutes Header bidding quickly won over publishers who, in order to make the most of it, connect to numerous SSPs with the aim of selling their inventory at the best price. However, these solutions are mostly integrated on the client side, meaning that auctions […]
Nexx360: A Programmatic Solution Combining Agility, Autonomy, and Partner Integration Ease
A programmatic solution combining agility, autonomy, and partner integration ease Reading time : 3 minutes To get the most out of header bidding, publishers connect to various SSPs with the aim of selling their inventory at the best price. However, integrating these dozens of partners into their wrapper can be challenging. Depending on the chosen […]
Nexx360: server-side enables SEO-friendly programmatic
Nexx360: server-side enables SEO-friendly programmatic Reading time : 3 minutes Header bidding quickly gained popularity among publishers who, to make the most of it, connect to various SSPs with the goal of selling their inventory at the best price. However, these solutions are mostly integrated on the client-side, meaning that auctions take place in the […]
Nexx360 launches AdImpact: a chrome extension for Header Bidding bandwidth analysis
Nexx360 launches AdImpact: a chrome extension for Header Bidding bandwidth analysis Reading time : 4 minutes Nexx360, the cloud-based programmatic solution, announces the launch of AdImpact, a Chrome extension available for free. AdImpact provides publishers with various metrics related to header bidding, including the SSPs called, the requests made, and the identified bandwidth passing through […]
For a transparent, responsible, and sovereign technological future
For a transparent, responsible, and sovereign technological future Time reading : 2 minutes As the rules of major platforms, especially non-European ones, predominantly shape the web, the debate on digital sovereignty from a state perspective is regularly reignited. Recent European regulations such as the GDPR (General Data Protection Regulation), DMA (Digital Marketing Act), and DSA […]
Nexx360 Launches Europe’s First Programmatic Cloud
Nexx360 Launches Europe’s First Programmatic Cloud Reading time : 5 minutes Nexx360 introduces its European Programmatic Cloud, revolutionizing the landscape of digital advertising. This Auction House empowers programmatic players to overcome traditional header bidding obstacles, maximizing yield without compromising webpage loading speeds while reducing their carbon footprint. Several renowned European media brands are already benefiting […]