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Header bidding quickly won over publishers who, in order to make the most of it, connect to numerous SSPs with the aim of selling their inventory at the best price. However, these solutions are mostly integrated on the client side, meaning that auctions take place in the user’s browser terminal. The proliferation of ad calls on devices significantly impacts the loading speed of ads and, consequently, the user experience. To address this drawback, many publishers choose to reduce their number of SSP partners, which also reduces their revenue.
Nexx360 offers a programmatic cloud-based (server-side) solution that allows programmatic players to overcome the challenges of traditional header bidding, transparently. To convince you, here are 10 major reasons to adopt the server-side as conceived by Nexx360.
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