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Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach

Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach Reading time : 2 minutes Discover the exclusive interview of André BADEN SEMPER in the specialized adTech media Adzine. He describes the Nexx360 cloud platform and the various advantages it offers programmatic players:    – Using the cloud for greater efficiency: minimizing the bandwidth […]

In 2024, new advertising stacks will offer publishers greater efficiency, control and simplicity

In 2024, new advertising stacks will offer publishers greater efficiency, control and simplicity (Nexx360) Reading time : 2 minutes By André Baden Semper, CEO of Nexx360 2024 should see an acceleration of the transformations initiated last year by publishers in programmatic and adstack. To anticipate the disappearance of third-party cookies, players are adopting, integrating and […]

Nexx360 Joins Adzine

Nexx360 Joins Adzine Reading time : 2 minutes We’re excited to announce our partnership with Adzine, Germany’s leading digital media platform. On this occasion, Adzine has written and shared our profile with : Our product: explore the uniqueness of our cutting-edge solution and its impact. Our history: trace our defining moments that have shaped our […]

4 Tips to Help Publishers Optimize Their Revenues

4 Tips to Help Publishers Optimize Their Revenues Reading time : 2 minutes A few years ago, server-to-server bidding emerged to address some negative effects of header bidding, particularly concerning ad loading speed and user experience.   While this integration is already adopted by the most mature players in the market, some are still evolving […]

Bid Throttling: why publishers need to optimize their programmatic request volume?

Bid Throttling: why publishers need to optimize their programmatic request volume? Reading time : 2 minutes In recent years, the number of advertising requests has surged, attributed to various factors such as the widespread adoption of header bidding, the proliferation of players, and the overall growth of the market.   The functioning of this ecosystem […]

10 Reasons to Activate Nexx360’s Server-Side (Infographic)

10 Reasons to Activate Nexx360’s Server-Side (Infographic) Reading time : 2 minutes Header bidding quickly won over publishers who, in order to make the most of it, connect to numerous SSPs with the aim of selling their inventory at the best price. However, these solutions are mostly integrated on the client side, meaning that auctions […]

How publishers are filtering their programmatic partners

How publishers are filtering their programmatic partners Reading time : 2 minutes Nicolas James from Minted has penned an article discussing the recent trend of Bid Throttling, a practice aimed at filtering ad requests sent to programmatic partners. Various technologies, including Greenbids, Hubvisor, Mediasquare, and Nexx360, offer solutions in this domain. To read the full […]

Nexx360 Launches Europe’s First Programmatic Cloud

Nexx360 Launches Europe’s First Programmatic Cloud Reading time : 2 minutes Nexx360 introduces its European Programmatic Cloud, revolutionizing the landscape of digital advertising. This Auction House empowers programmatic players to overcome traditional header bidding obstacles, maximizing yield without compromising webpage loading speeds while reducing their carbon footprint. Several renowned European media brands are already benefiting […]