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Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach

Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach Reading time : 2 minutes Discover the exclusive interview of André BADEN SEMPER in the specialized adTech media Adzine. He describes the Nexx360 cloud platform and the various advantages it offers programmatic players:    – Using the cloud for greater efficiency: minimizing the bandwidth […]

Programmatic Direct Platform: pros and cons of a fundamental trend

Programmatic Direct Platform: pros and cons of a fundamental trend Reading time : 2 minutes Luciana Uchôa-Lefebvre, from JDN, has written an article discussing the advantages and disadvantages of merging SSPs and DSPs. On this occasion, André BADEN SEMPER, co-founder & CEO of Nexx360, shared his perspective on this emerging trend. To access the full […]

Nexx360 Joins Adzine

Nexx360 Joins Adzine Reading time : 2 minutes We’re excited to announce our partnership with Adzine, Germany’s leading digital media platform. On this occasion, Adzine has written and shared our profile with : Our product: explore the uniqueness of our cutting-edge solution and its impact. Our history: trace our defining moments that have shaped our […]

How publishers are filtering their programmatic partners

How publishers are filtering their programmatic partners Reading time : 2 minutes Nicolas James from Minted has penned an article discussing the recent trend of Bid Throttling, a practice aimed at filtering ad requests sent to programmatic partners. Various technologies, including Greenbids, Hubvisor, Mediasquare, and Nexx360, offer solutions in this domain. To read the full […]

Nexx360 Launches Europe’s First Programmatic Cloud

Nexx360 Launches Europe’s First Programmatic Cloud Reading time : 2 minutes Nexx360 introduces its European Programmatic Cloud, revolutionizing the landscape of digital advertising. This Auction House empowers programmatic players to overcome traditional header bidding obstacles, maximizing yield without compromising webpage loading speeds while reducing their carbon footprint. Several renowned European media brands are already benefiting […]