The trusted third party to support the programmatic evolution of online content publishers
The trusted third party to support the programmatic evolution of online content publishers Reading time : 3 minutes In 2023, the media specializing in AdTech topics have repeatedly pointed the finger at the risks associated with structuring the programmatic revenue market. At issue: dependence on old technologies (cookies, for example), the complexity of value chains […]
Nexx360 featured in New Digital Age’s news Roundup
Nexx360 featured in New Digital Age’s news Roundup. Reading time : 3 minutes New Digital Age presents various noteworthy developments in the advertising industry, highlighting some strategic partnerships and industry innovations. Among these developments, New Digital Age shares the recent expansion of Nexx360 in the UK, exposing publishers to this innovative approach to server-side programmatic […]
Discover the vision of various experts in the field, including Nexx360, on the transformations of the sector.
Discover the vision of various experts in the field, including Nexx360, on the transformations of the sector. Reading time : 3 minutes The renowned AdTech media mind Media asked several experienced professionals from the ad tech industry (Criteo, Equativ, Weborama, Ogury, DoubleVerify, etc.) for their perspective given the major changes the market is experiencing. “We […]
Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach
Adzine interview: Nexx360 revolutionizes programmatic advertising with a cloud-based, transparent approach Reading time : 2 minutes Discover the exclusive interview of André BADEN SEMPER in the specialized adTech media Adzine. He describes the Nexx360 cloud platform and the various advantages it offers programmatic players: Using the cloud for greater efficiency: minimizing the bandwidth required for […]
Nexx360 Joins Adzine
Nexx360 Joins Adzine Reading time : 1 minute We’re excited to announce our partnership with Adzine, Germany’s leading digital media platform. On this occasion, Adzine has written and shared our profile with : Our product: explore the uniqueness of our cutting-edge solution and its impact. Our history: trace our defining moments that have shaped […]
4 Tips to Help Publishers Optimize Their Revenues
4 Tips to Help Publishers Optimize Their Revenues Reading time : 5 minutes A few years ago, server-to-server bidding emerged to address some negative effects of header bidding, particularly concerning ad loading speed and user experience. While this integration is already adopted by the most mature players in the market, some are still evolving their […]
Bid Throttling: why publishers need to optimize their programmatic request volume?
Bid Throttling: why publishers need to optimize their programmatic request volume? Reading time : 5 minutes In recent years, the number of advertising requests has surged, attributed to various factors such as the widespread adoption of header bidding, the proliferation of players, and the overall growth of the market. The functioning of this ecosystem tends […]
Programmatic Direct Platform: pros and cons of a fundamental trend
Programmatic Direct Platform: pros and cons of a fundamental trend Reading time : 2 minutes Luciana Uchôa-Lefebvre, from JDN, has written an article discussing the advantages and disadvantages of merging SSPs and DSPs. On this occasion, André BADEN SEMPER, co-founder & CEO of Nexx360, shared his perspective on this emerging trend. Read the full article […]
How publishers are filtering their programmatic partners
How publishers are filtering their programmatic partners Reading time : 1 minute Nicolas James from Minted has penned an article discussing the recent trend of Bid Throttling, a practice aimed at filtering ad requests sent to programmatic partners. Various technologies, including Greenbids, Hubvisor, Mediasquare, and Nexx360, offer solutions in this domain. Read the full article […]
Prisma Media and M6 Optimize Their Revenues with Server-Side Bidding
Prisma Media and M6 optimize their revenues with server-side bidding Reading time : 1 minute Prisma Media and M6, two major advertising players in France, have chosen to enhance their programmatic activity by adopting the Nexx360 server-side bidding solution. This strategy offers numerous advantages, including reduced latency, increased revenue, while overcoming usual limitations through an […]