We have been working for several years to optimize our advertising stack. In this context, we appreciate being able to test innovative and disruptive technologies. After several months of testing and iterations of Nexx360 Programmatic Cloud, we have seen impressive results in terms of display speed, yield, and ecological impact. We are delighted to continue this collaboration [ ... ] with the addition of new features while retaining control and independence with our wrapper.

'We have observed an increase in revenues on almost all SSPs, some of which are very significant: for two of our partners we increased revenues by almost nearly 50%.'

'Very impressive server performance in terms of speed, efficiency, energy impact, and ecological footprint! Everything is interconnected.'

'Nexx360 seemed to us to be the right answer for reconciling growth in our programmatic CPMs with maintaining or even optimizing our web performance [ ... ].'

'For the weight of a single partner, you can connect to dozens of platforms. This allows us to accentuate competition while limiting the impact on web performance.'

'Nexx360 is a start-up: we can talk to them on a daily basis, unlike the Gafam platforms which are much less flexible technically [ ... ].'

'Nexx360 makes it very easy and risk-free to add partners and test them because [ ... ] there is no impact on the performance of our sites [ ... ].'

'Nexx360 also has the great advantage of not offering a monetization solution, unlike the Gafams.'

'We're stepping up our server-side integrations with Nexx360, which will be our source of integration with compatible SSPs, to prepare for our future in an ecosystem without third-party cookies.'

'It's a solution that represents [ ... ] in a way, the future. It's the new generation of header bidding solutions.'

'We have better CPMs [ ... ] which is not insignificant considering our volumes.'

'When we multiply the sources of demand for the same SSP platform, for example, by connecting it to both client-side and server-side and in the server-side to multiple providers (TAM, Google, Nexx360, etc.), we do not observe cannibalization or negative effects. On the contrary, these integrations increase uplift because we accentuate the competition.'

'We rapidly accelerated the integration of new partners over a relatively short period: we had 6/7 partners a few months ago, and we've increased to over twenty in a year. Nexx360 allows me to add and test partners very easily and without risks.'