Discover the exclusive interview of André BADEN SEMPER in the specialized adTech media Adzine. He describes the Nexx360 cloud platform and the various advantages it offers programmatic players:
- Using the cloud for greater efficiency: minimizing the bandwidth required for data exchange reduces loading times, improving web performance and SEO.
- The use of Nexx360 to respond to market evolutions (privacy, targeting, IDs, etc.) with greater control and transparency.
- Using Nexx360 to reduce carbon footprint: in addition to reducing bandwidth usage, the solution also enables publishers to filter out bids that don’t generate revenue (bid throttling).
- The future of SSPs: according to André Baden-Semper, they are moving towards convergence with DSPs, creating “programmatic-direct platforms”.
